New colours : Roll Neck Jumper
Something I really enjoy about exhibiting at shows is that, whilst interacting with customers you get honest and constructive advice and ideas which I can use when designing and coming up with new products.
Whilst at the shows last year I was repeatedly asked for my existing roll neck jumper in 2 new colours; sage green and pink. Both of these colours were present in my collection in other jumpers. Earlier this year I was able to launch these and I’ve been so pleased with the response. These jumpers are made within an hour of where I live so I am able to visit the factory often to discuss new ideas and designs.
My good friend and photographer Olivia Bossert has captured some beautiful images of these jumpers in a recent shoot at Bedruthan Steps in Cornwall.
During my Fashion Design Degree at Falmouth University we worked closely with the Fashion Photography Course which is when I got to know Olivia. I admire Olivias work and was lucky enough to have her photograph my final degree collection. In the following year when I set up Tom Lane I asked Olivia if she could photograph my products. I’m so lucky to have travelled down to Cornwall each year since then for our annual photoshoot to capture my new products. Her imagery across my website really helps show the product to the customer in more depth and tells the story. I can’t thank her enough.
You can view these new ladies jumpers here.